Panic in the Morning Mail Author:Bob Pile Advertising! The word get fast reactions. People mistrust it. Newspaper columnists snicker at it; TV anchors make snide remarks. Damn few understand anything about it. This is a story of the most bizarre happening in the history of client-agency relationships. A letter arrives at one of America's largest breweries, starting a series of events in... more »volving one of the agency's top executives. He finds himself deep in a situation that could wreck his agency but leave him on top of the world. Here are people twisting and turning in conflict, jealousy and sex. An incredibly exciting first novel by a writer who has been there.
Bob Pile spent 38 years in the advertising business. From copy writer to top management officer, he worked with some of the country's largest advertisers. Now retired, he teaches advertising at College of St. Thomas. He has also writeen "Letters from a French Windmill," and writes for several publications. He plays golf, drives a fast car and loves the traditional advertising drink-the very, very, very, dry martini.« less