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Patterns of Entrepreneurship Management
Patterns of Entrepreneurship Management
Author: Jack M. Kaplan, Anthony C. Warren
This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological chall...  more »
ISBN-13: 9781118358535
ISBN-10: 1118358538
Publication Date: 9/25/2012
Pages: 400
Edition: 4
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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