The Patterson Principles of Selling Author:Jeffrey Gitomer Are you selling, or are they buying? — And which do you think is more powerful? — Are you telling your story, or are your customers telling your story for you? — And which do you think is more powerful? — And while you are thinking about it, what kind of reputation are you creating for yourself? — And how important is that as you enter your next sale... more »s call?
Lucky for you all these questions and hundreds more are answered inside The Patterson Principles of Selling.
In the 1880s, John Patterson began creating selling principles that sold millions of cash registers. Or, at least created a buying atmosphere for millions of cash registers. And as you read through these pages you’ll understand that his guiding principles which succeeded in 1900 will elevate your career to new success heights in the 21st century.
Jeffrey Gitomer is not just a world-class expert in selling. He is also a world-class student of sales. And as he studied John Patterson’s principles, he modernized them from horse and buggy to private jet. From telegrams that took three days to deliver to wireless communications that connect in a millisecond. From unpaved roads to superhighways.
Take these success principles that earned John Patterson a fortune and a legendary place in modern American business, study them, adapt them, and put them into practice so that your career can earn you the success that you deserve.