Search - List of Books by Paul Baines

Dr. Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is Senior Lecturer in Marketing at Cranfield University. Previously he was Director of Business Development at Middlesex University Business School.

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.

Publications   more �

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Total Books: 19
MARKETING 3E P
2014 - Marketing 3e P (Paperback)
ISBN-13: 9780199659531
ISBN-10: 0199659532
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Essentials of Marketing
2013 - Essentials of Marketing (Paperback)
ISBN-13: 9780199646500
ISBN-10: 0199646503
Genres: Business & Money, Reference
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Marketing
2011 - Marketing (Paperback)Paperback
ISBN-13: 9780199579617
ISBN-10: 019957961X
Genres: Business & Money, Reference
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The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789
Marketing
2008 - Marketing (Paperback)Paperback
ISBN-13: 9780199290437
ISBN-10: 0199290431
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Contemporary Strategic Marketing Second Edition
2007 - Contemporary Strategic Marketing Second Edition (Paperback)
ISBN-13: 9780230507203
ISBN-10: 0230507204
Genre: Business & Money
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Daniel Defoe - Robinson Crusoe/Moll Flanders
2007 - Daniel Defoe - Robinson Crusoe/moll Flanders [Readers' Guides to Essential Criticism] (Hardcover)Paperback
ISBN-13: 9781403989888
ISBN-10: 1403989885
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Daniel Defoe - Robinson Crusoe/Moll Flanders
2007 - Daniel Defoe - Robinson Crusoe/moll Flanders [Readers' Guides to Essential Criticism] (Paperback)Hardcover
ISBN-13: 9781403989895
ISBN-10: 1403989893
Genre: Literature & Fiction
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Edmund Curll Bookseller
2007 - Edmund Curll Bookseller (Hardcover)
ISBN-13: 9780199278985
ISBN-10: 0199278989
Genres: Biographies & Memoirs, Literature & Fiction
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Political Marketing
2006 - Political Marketing (Hardcover)
ISBN-13: 9780750645379
ISBN-10: 0750645377
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Explaining Labour's Landslip The 2005 General Election
2005 - Explaining Labour's Landslip the 2005 General Election (Hardcover)
ISBN-13: 9781842751466
ISBN-10: 1842751468
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The Long 18th Century
2004 - The Long 18th Century [Contexts] (Paperback)
ISBN-13: 9780340813720
ISBN-10: 0340813725
Genre: Literature & Fiction
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Public Relations Conte Issues and Techniques
2003 - Public Relations Conte Issues and Techniques (Paperback)
ISBN-13: 9780750657242
ISBN-10: 0750657243
Genre: Business & Money
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Contemporary Strategic Marketing
2003 - Contemporary Strategic Marketing (Hardcover)Hardcover
ISBN-13: 9780333981184
ISBN-10: 0333981189
Genre: Business & Money
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Contemporary Strategic Marketing
2002 - Contemporary Strategic Marketing (Paperback)
ISBN-13: 9780333981191
ISBN-10: 0333981197
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Introducing Marketing Research
2002 - Introducing Marketing Research (Paperback)
ISBN-13: 9780471497707
ISBN-10: 0471497703
Genres: Business & Money, Engineering & Transportation
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The Complete Critical Guide to Alexander Pope
2001 - The Complete Critical Guide to Alexander Pope [The Complete Critical Guides to English Literature] (Other)Paperback
ISBN-13: 9780415202459
ISBN-10: 0415202450
Genres: Biographies & Memoirs, Literature & Fiction, Humor & Entertainment
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The Complete Critical Guide to Alexander Pope
2001 - The Complete Critical Guide to Alexander Pope [The Complete Critical Guides to English Literature] (Paperback)
ISBN-13: 9780415202466
ISBN-10: 0415202469
Genres: Literature & Fiction, Humor & Entertainment
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The House of Forgery in Eighteenth-Century Britain
The House of Forgery in Eighteenth-century Britain [Early Modern History] (Hardcover)
ISBN-13: 9781840146011
ISBN-10: 184014601X
Genres: History, Crafts, Hobbies & Home
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