From 1978, Gorman worked on weekly news for a number of trade publications. In 1983, Gorman won the Periodical Publishers Association award for campaigning journalism for a series of investigative food industry articles and in 1990 was appointed west coast bureau chief of film trade Screen International, based in Los Angeles.
Between 1993 and 1998, Gorman was contributing editor at Music Week, reporting on leading executives and artists such as Madonna's manager Freddy de Mann, Creation Records founder Alan McGee and U2 manager Paul McGuinness. Between 1994 and 1999, Gorman was contributing editor at Music Business International. During this time he contributed regularly to magazines such as Mojo and conducted the first ever interview with the Spice Girls.
His directorial debut came in 1999 with the Channel 4 documentary Las Vegas Grind and in 2000 signed Mexican artist El Vez to Alan McGee’s Poptones label.
In 2008, Gorman launched his own fashion label The Look Presents in collaboration with fashion consultant Max Karie through Topman with three collections based on artist and designers featured in The Look: T-shirts by Wonder Workshop; t-shirts by Granny Takes a Trip founder Nigel Waymouth; and Priceless - a range of ready-to-wear suits and other menswear by Antony Price, designer for Roxy Music and Duran Duran.
Anthea Norman-Taylor and her husband Brian Eno recruited Gorman to their creative think-tank on behalf of the charity War Child, which resulted in events Little Pieces From Big Stars at the Whitechapel Gallery and Pagan FunWear at the Saatchi Gallery.
In 2003 Gorman was appointed creative consultant to a reformed Dexys Midnight Runners, including their resigning to EMI for a greatest hits compilation and visual and other creative input on an acclaimed series of performances in the UK.
As a fashion consultant and stylist Gorman worked on the relaunch of the 80s brand LaRocka!, in 2010 with Jah Wobble for directorial debut, the short film Blow Up. He has also acted as consultant for the Music Week Awards.
The result of over ten year's research on post-war fashion and music, Gorman's The Look: Adventures in Rock and Pop Fashion, has been acclaimed by the press, and named in the top ten fashion books by The Independent Newspaper . It has an active online presence at www.rockpopfashion.com/blog.
Reasons to be Cheerful, Gorman's biography of graphic designer Barney Bubbles has an online presence at http://www.barneybubbles.com/blog/ features expanded and adapted material from the book as well as unseen artwork and designs and interviews. The book won Mojo magazine's Book of the Year in 2010, and the second edition is set to publish in June, ahead of the Barney Bubbles exhibition at London gallery Chelsea Space.
The Look: Adventures In Pop & Rock Fashion (Sanctuary Publishing 2001). Foreword by Malcolm McLaren.
In Their Own Write: Adventures In The Music Press (Sanctuary 2001).Foreword by Charles Shaar Murray.
Nine Lives with Goldie (Hodder & Stoughton 2002)..
Straight with Boy George (Century 2005)..
Blood & Fire: The Story Of UB40's Ali & Robin Campbell with Tim Abbot (Century 2005).
Adventures In Rock & Pop Fashion (Adelita 2006). Introduction by Paul Smith, foreword by Malcolm McLaren.
Cry Salty Tears (Arrow Books 2007). Ghostwritten for Boy George’s mother Dinah O’Dowd.
Reasons to Be Cheerful: The Life & Work Of Barney Bubbles (Adelita 2008).