Friend's Email: Subject:I have found a book that I think you would enjoy
The Persona Principle : How to Succeed in Business with Image Marketing
The Persona Principle How to Succeed in Business with Image Marketing Author:Kam wai Yu, Derek Armstrong Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: — -- Overcome the two biggest obstacles to success -- invisibility and incredibility — -- Capitalize on the five hottest consumer tren... more »ds to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for successWhether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.« less
The Market's bargain prices are even better for Paperbackswap club members!
Retail Price:$20.00 Buy New (Paperback): $14.79 (save 26%) or Become a PBS member and pay $10.89+1 PBS book credit (save 45%)