Skip to main content
PBS logo
 
 

Search - Personal Selling: Building Customer Relationships and Partnerships

Personal Selling: Building Customer Relationships and Partnerships
Personal Selling Building Customer Relationships and Partnerships
Author: Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta
In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on custom...  more »
ISBN-13: 9780618731015
ISBN-10: 0618731016
Publication Date: 2007
Pages: 497
Rating:
  ?
0 stars, based on 0 rating
Publisher: Houghton Mifflin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.