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Persuasion and Influence in American Life
Persuasion and Influence in American Life
Author: Gary C. Woodward, Robert E., Jr. Denton
The current edition of this excellent, accessible survey of various approaches to persuasion incorporates the sometimes-tumultuous political and national events of the new millennium. It also devotes attention to theories and models that track the flow of influence through the filter of the electronic media and to models of media influence, espe...  more »
ISBN-13: 9781577662853
ISBN-10: 1577662857
Publication Date: 1/2004
Pages: 432
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Publisher: Waveland Press
Book Type: Paperback
Members Wishing: 0
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