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Search - Persuasion: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package (5th Edition)

Persuasion: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package (5th Edition)
Persuasion Social Influence and Compliance Gaining Plus MySearchLab with eText Access Card Package - 5th Edition
Author: Robert H. Gass, John S. Seiter
A comprehensive overview of persuasion theory   Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.    The 5th edition explores how social media conti...  more »
ISBN-13: 9780205956258
ISBN-10: 0205956254
Publication Date: 3/1/2013
Pages: 384
Edition: 5
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Publisher: Pearson
Book Type: Paperback
Members Wishing: 0
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