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The Philosophy of Branding: Great Philosophers Think Brands
The Philosophy of Branding Great Philosophers Think Brands
Author: Thom Braun
* An entirely original and imaginative slant on brand management * From Aristotle to Wittgenstein, 16 of the world’s greatest thinkers give their insights and top tips on branding * Intriguing, stimulating and beautifully written, with a subtle touch of humor * The author draws on his unique mix of skills and experience as branding exp...  more »
ISBN-13: 9780749441937
ISBN-10: 0749441933
Publication Date: 6/2004
Pages: 176
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Publisher: Kogan Page
Book Type: Hardcover
Other Versions: Paperback
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