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Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Author: Charles Forceville
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and anal...  more »
ISBN-13: 9780415186766
ISBN-10: 0415186765
Publication Date: 5/7/1998
Pages: 248
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Publisher: Routledge
Book Type: Paperback
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