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Pictorial Metaphor in Advertising
Pictorial Metaphor in Advertising
Author: Ch Forceville, Charles Forceville
In Pictorial Metaphor in Advertising, Forceville argues that metaphor can occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification and analysis of "pictorial metaphors." By using insights taken from a range of linguistic and cognitive perspectives Forceville demonstrates h...  more »
ISBN-13: 9780415128681
ISBN-10: 0415128684
Publication Date: 1/9/1996
Pages: 248
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Publisher: Routledge
Book Type: Library Binding
Other Versions: Paperback
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