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Search - Place Branding: How To Apply Marketing And Brand Strategies To Countries Regions And Cities

Place Branding: How To Apply Marketing And Brand Strategies To Countries Regions And Cities
Place Branding How To Apply Marketing And Brand Strategies To Countries Regions And Cities
Author: Malcolm Allan, Simon Anholt, Sicco Van Gelder, Niclas Ljungberg
So, what IS place branding * More than graphic design and slogan-led marketing * More than an attractive logo and a catchy phrase * More than "I Love NY" / "Cool Britannia" / "Crafted with Pride in the USA" * It is now a key component of overall development strategy * It creates value for a place by unlocking , developing and communicating the...  more »
ISBN-13: 9780749442958
ISBN-10: 0749442956
Publication Date: 2005
Pages: 272
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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