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The Play Zone: Unlock Your Creative Genius and Connect with Consumers
The Play Zone Unlock Your Creative Genius and Connect with Consumers
Author: Lewis Pinault
LEGO#174; building bricks and toys. Intricate treasure maps with color markers. Creative imagination run riot. Play. Not your usual bag of tools for puzzling through the serious management challenges, demanding client values and the growing complex of technologies, which make up the new consumer experience. In this groundbreaking new book, Lewis...  more »
ISBN-13: 9780066621029
ISBN-10: 006662102X
Publication Date: 1/1/2006
Pages: 288
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Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 marciamarcia avatar reviewed The Play Zone: Unlock Your Creative Genius and Connect with Consumers on + 270 more book reviews
Terrific look at the roots of innovation and creativity from people who know Legos inside and out!


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