Spoiled Braddock! Lara Richmond couldn't believe that irresponsible playboy, Byrce Braddock, would be CEO of Braddock Industires. and Lara's new boss. Surley the tabliods favorie Braddock brother would grow bored without his fast cars and fast women. Lara wasn't about to examine why the thought of enduring Bryce's maddening presence every day caused her heart to beat faster.