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Pocketbook Power : How to Reach the Hearts and Minds of Today's Most Coveted Consumers
Pocketbook Power How to Reach the Hearts and Minds of Today's Most Coveted Consumers
Author: Bernice Kanner
Marketing expert and bestselling author Bernice Kanner combines demographics with tales from the trenches to explore how the ad world responds to a female-dominated marketplace.
ISBN-13: 9780071462181
ISBN-10: 007146218X
Publication Date: 10/20/2005
Pages: 288
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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