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Popular Music as Promotion: Music and Branding in the Digital Age
Popular Music as Promotion Music and Branding in the Digital Age
Author: Leslie Meier
?Business-as-usual? has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges Ð and what is at stake for music makers and for culture. Today, recording...  more »
ISBN-13: 9780745692210
ISBN-10: 0745692214
Publication Date: 12/27/2016
Pages: 216
Edition: 1
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Publisher: Polity
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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