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Search - Positioning: The Battle for Your Mind
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Positioning The Battle for Your Mind Author: Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weakn... more »
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1 member(s) found this review helpful.
A Marketing classic!
1 member(s) found this review helpful.
Great, short book on marketing.
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