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The Power of Product Platforms
The Power of Product Platforms
Author: Marc H. Meyer, Alvin P. Lehnerd
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and produc...  more »
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ISBN-13: 9781451655308
ISBN-10: 1451655304
Publication Date: 5/16/2011
Pages: 288
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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