The Power of Sales Analytics Author:Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer Written by over 20 thought leaders from ZS Associates, Inc., The Power of Sales Analytics shares strategic insights, pragmatic advice, and illustrative case studies and approaches for using analytics to support sales force decisions and drive results.The authors describe how leading companies have successfully used analytics to improve key sales... more » force effectiveness drivers such as customer targeting, sales process design, sales force size and structure, territory design, talent management, incentive compensation, goal setting, and performance management. The book also has a blueprint for implementing critical analytic capabilities cost-effectively by assembling the right combination of internal and external resources. Conceived by sales force effectiveness and strategy experts Andris A. Zoltners and Prabhakant Sinha and business writer Sally E. Lorimer, and co-written by more than 20 sales analytics experts from ZS, the book uses an integrated voice to introduce strategic insights and decision frameworks that help companies use analytics to refine their sales strategies and operations and achieve better results. Zoltners and Sinha have personally consulted with more than 200 companies in over 20 countries. As experts in the field of sales analytics, Zoltners, Sinha, and Lorimer have helped sales leaders with Fortune 500 companies, as well as smaller entrepreneurial businesses, tap into the power of analytics to drive revenue and refine the companies' sales strategies and operations. They are also coauthors of numerous academic articles and books on sales force management. In addition to cofounding ZS Associates, Zoltners is a professor emeritus of marketing at Northwestern University's Kellogg School of Management and Sinha is a former Kellogg faculty member. Both continue to teach sales executives; Zoltners at Kellogg and Sinha at the Indian School of Business and the Gordon Institute of Business in South Africa. ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology, and software. For more than 30 years, the company has helped businesses across a range of industries deliver greater impact through their sales and marketing investments and operations.« less