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Pppk-Customer Value Toolkit (SQ-Public Relations)
PppkCustomer Value Toolkit - SQ-Public Relations
Author: Mescongroup Naumann, Mescon Multimedia Group, Earl Naumann
This book and CD-ROM package features insights from Earl Naumann, author of Creating Customer Value: The Path to Sustainable Competitive Advantage, and Ray Kordupleski, Customer Satisfaction Director for AT&T. Both Naumann and Kordupleski are world-renowned authorities on quality improvement and customer satisfaction. Today, products and serv...  more »
ISBN-13: 9780538855457
ISBN-10: 0538855452
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Publisher: South-Western Educational Publishing
Book Type: Paperback
Members Wishing: 0
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