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A Preface to Marketing Management (Irwin Series in Marketing)
A Preface to Marketing Management - Irwin Series in Marketing
Author: J. Paul Peter, James H., Jr Donnelly
Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations ...  more »
ISBN-13: 9780256202816
ISBN-10: 0256202818
Publication Date: 6/1996
Pages: 368
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Other Versions: Hardcover
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