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Principles of Contemporary Marketing. by Louis Boone, David Kurtz
Principles of Contemporary Marketing by Louis Boone David Kurtz
Author: Louis E. Boone
"Principles of Contemporary Marketing, 15th Edition, International Edition" has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues ...  more »
ISBN-13: 9780538481779
ISBN-10: 0538481773
Pages: 832
Edition: 15th Revised edition
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Publisher: Thomson South-Western
Book Type: Paperback
Members Wishing: 0
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