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Principles of Direct, Database and Digital Marketing
Principles of Direct Database and Digital Marketing
Author: Alan Tapp, Ian Whitten, Matthew Housden
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so po...  more »
ISBN-13: 9780273756507
ISBN-10: 0273756508
Publication Date: 12/9/2013
Pages: 576
Edition: 5th Revised edition
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Publisher: Pearson Education Limited
Book Type: Paperback
Members Wishing: 0
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