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Principles of Marketing: Study Gde
Principles of Marketing Study Gde
Author: Jay Diamond, Gerald Pintel
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and la...  more »
ISBN-13: 9780137014422
ISBN-10: 0137014422
Publication Date: 11/1/1985
Pages: 215
Edition: 3rd
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Publisher: Longman Higher Education
Book Type: Paperback
Members Wishing: 0
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