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Principles and Practice of Social Marketing: An International Perspective
Principles and Practice of Social Marketing An International Perspective
Author: Rob Donovan, Nadine Henley
Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be e...  more »
ISBN-13: 9780521167376
ISBN-10: 052116737X
Publication Date: 11/8/2010
Pages: 524
Edition: 2nd edition
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Publisher: Cambridge University Press
Book Type: Paperback
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