The Product Manager's Desk Reference 2E Author:Steven Haines The go-to guide for product managers?fully updated with must-know practices for managing products on a global basis The Product Manager?s Desk Reference was the first book to lay down a comprehensive body of knowledge for this critical function. This updated edition features a revised Product Management Life Cycle, which includes all-new steps f... more »or Discovery & Innovation, Marketing Insight & Strategy, and Performance Management, and fine tuning of the other steps in the process. As a result of the enhanced model, many sections of the book have been revised to provide actionable information on nearly all aspects of product management and development. Steven Haines is the founder of global training and advisory services firm Sequent Learning Networks and The Product Management Executive Board.« less