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The Product Manager's Handbook : The Complete Product Management Resource
The Product Manager's Handbook The Complete Product Management Resource
Author: Linda Gorchels
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional...  more »
ISBN-13: 9780658001352
ISBN-10: 0658001353
Publication Date: 6/1/2000
Pages: 304
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 1
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