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Promotion Management
Promotion Management
Author: John J. Burnett
Based on a real-world promotion strategy model, this text reflects the way in which a promotion strategy is created and executed. From a managerial approach, it explains the key concepts of contemporary promotion, focusing on the planning, organizing, leading, and controlling functions. The book also looks at the evolving industry of promotion m...  more »
ISBN-13: 9780395565537
ISBN-10: 0395565537
Pages: 640
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Publisher: Houghton Mifflin College Div
Book Type: Hardcover
Members Wishing: 0
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