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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Promotional Cultures The Rise and Spread of Advertising Public Relations Marketing and Branding
Author: Aeron Davis
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.Promotional Cultures d...  more »
ISBN-13: 9780745639833
ISBN-10: 0745639836
Publication Date: 7/10/2013
Pages: 216
Edition: 1
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Publisher: Polity
Book Type: Paperback
Members Wishing: 0
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