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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
Promotional Strategy Managing the Marketing Communications Process - Mcgraw Hill/Irwin Series in Marketing
Author: James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
ISBN-13: 9780256122404
ISBN-10: 0256122407
Publication Date: 3/1994
Pages: 624
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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