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Public Relations Cases
Public Relations Cases
Author: Jerry A. Hendrix
The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the e...  more »
ISBN-13: 9780534514327
ISBN-10: 0534514324
Publication Date: 6/2/2000
Pages: 480
Edition: 5
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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