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Public Relations Cases
Public Relations Cases
Author: Jerry A. Hendrix
This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an ove...  more »
ISBN-13: 9780534522360
ISBN-10: 053452236X
Publication Date: 8/1997
Pages: 479
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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