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Public Relations Cases
Public Relations Cases
Author: Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary c...  more »
ISBN-13: 9781111344429
ISBN-10: 1111344426
Publication Date: 12/15/2011
Edition: 9
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Publisher: Wadsworth Publishing
Book Type: Paperback
Members Wishing: 0
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