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Public Relations and Community: A Reconstructed Theory
Public Relations and Community A Reconstructed Theory
Author: Dean Kruckeberg, Kenneth Starck
"This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are ser...  more »
ISBN-13: 9780275929114
ISBN-10: 0275929116
Publication Date: 5/23/1988
Pages: 155
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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