Friend's Email: Subject:I have found a book that I think you would enjoy
Public Relations For Dummies (For Dummies (Business & Personal Finance))
Public Relations For Dummies - For Dummies Business & Personal Finance Author:Eric Yaverbaum, Robert W. Bly, Ilise Benun Proven techniques that maximize media exposure for your business — A seasoned PR pro shows you how to get people talking — When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you... more » can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events