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Public Relations For Dummies (For Dummies (Business & Personal Finance))
Public Relations For Dummies - For Dummies Business & Personal Finance
Author: Eric Yaverbaum, Robert W. Bly, Ilise Benun
Proven techniques that maximize media exposure for your business — A seasoned PR pro shows you how to get people talking — When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you...  more »
ISBN-13: 9780471772729
ISBN-10: 0471772720
Publication Date: 5/30/2006
Pages: 358
Edition: 2
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Publisher: For Dummies
Book Type: Paperback
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