Book Reviews of Public Relations Kit for Dummies

Public Relations Kit for Dummies
Public Relations Kit for Dummies
Author: Eric Yaverbaum, Robert Bly
ISBN-13: 9780764552779
ISBN-10: 0764552775
Publication Date: 1/3/2001
Pages: 384
Rating:
  • Currently 3/5 Stars.
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3 stars, based on 2 ratings
Publisher: For Dummies
Book Type: Paperback
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Book Info
(IDG Books) A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources.