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Public Relations for Sales and Marketing Management
Public Relations for Sales and Marketing Management
Author: David W. Wragg
The text begins by considering the ways in which PR can contribute to marketing, and its relationship with such activities as advertising and sales promotion. This is followed by an examination of the way PR should be organized, the advantage of consultancy or in-house PR arrangements, and whether PR should be controlled centrally or decentraliz...  more »
ISBN-13: 9780749407858
ISBN-10: 0749407859
Publication Date: 6/29/1992
Pages: 176
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Publisher: Kogan Page Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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