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Public Sector Marketing
Public Sector Marketing
Author: Tony Proctor
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of...  more »
ISBN-13: 9780273708094
ISBN-10: 0273708090
Publication Date: 9/30/2007
Pages: 225
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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