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Purposive Diversification and Economic Performance
Purposive Diversification and Economic Performance
Author: John T. Scott
This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these comp...  more »
ISBN-13: 9780521430159
ISBN-10: 0521430151
Publication Date: 6/25/1993
Pages: 282
Edition: First Edition
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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