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Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
Author: Christine Daymon, Immy Holloway
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to eng...  more »
ISBN-13: 9780415471176
ISBN-10: 0415471176
Publication Date: 10/22/2010
Pages: 416
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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