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Quick Answers to Marketing Questions
Quick Answers to Marketing Questions
Author: Ros Jay, Alison Alsbury
Got a marketing question? We'll put the answers at your fingertips ...You've got a budget. You've got to decide how to spend it. And you have to get results. Quick Answers to Marketing Questions will give you all the answers you need and take all the hard work out of decision making. *What makes people more likely to open direct mail? *How do y...  more »
ISBN-13: 9780273653257
ISBN-10: 0273653253
Publication Date: 9/5/2001
Pages: 336
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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