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Reaching Audiences: A Guide to Media Writing (4th Edition)
Reaching Audiences A Guide to Media Writing - 4th Edition
Author: Jan Johnson Yopp, Kathy C McAdams
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The b...  more »
ISBN-13: 9780205483273
ISBN-10: 0205483275
Publication Date: 7/5/2006
Pages: 400
Edition: 4
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Publisher: Allyn & Bacon
Book Type: Paperback
Members Wishing: 0
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