Book Reviews of Ready, Blame, Fire! Myths and Misses in Marketing

Ready, Blame, Fire! Myths and Misses in Marketing
Ready Blame Fire Myths and Misses in Marketing
Author: Ira Blumenthal
ISBN-13: 9781882180950
ISBN-10: 188218095X
Publication Date: 9/1998
Pages: 180
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Griffin Publishing Group
Book Type: Paperback
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From back cover:
Ira Blumenthal reveals how many companies have gone from distinction to extinction because they were unable to cope with change. Ira challenges conventional wisdom and teaches his readers to learn from the past in the fast-paced book for busy executives, Ready, Blame, Fire!