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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
The Reasoning Voter Communication and Persuasion in Presidential Campaigns
Author: Samuel L. Popkin
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through...  more »
ISBN-13: 9780226675442
ISBN-10: 0226675440
Publication Date: 10/1/1991
Pages: 332
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Publisher: University Of Chicago Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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