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The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life
The Relationship Advantage Become a Trusted Advisor and Create Clients for Life
Author: Tom Stevenson, Sam W. Barcus
Corporations, it seems, are always seeking the "silver bullet" that will create intimacy with customers. But most efforts fail from the moment they begin, say respected consultants Tom Stevenson and Sam Barcus. The reason? Accountability for program leadership is placed on the sales force rather than on the executives and senior managers who ha...  more »
ISBN-13: 9780793179251
ISBN-10: 0793179254
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Publisher: Dearborn Trade
Book Type: Hardcover
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