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Relationship Marketing: Exploring Relational Strategies in Marketing
Relationship Marketing Exploring Relational Strategies in Marketing
Author: John Egan
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative int...  more »
ISBN-13: 9780273737780
ISBN-10: 0273737783
Pages: 320
Edition: 4th Revised edition
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Publisher: Financial Times Prentice Hall (a Pearson Educ
Book Type: Paperback
Members Wishing: 0
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