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Repute and Disrepute: The Inside-Out Approach to Managing Corporate Reputation
Repute and Disrepute The InsideOut Approach to Managing Corporate Reputation
Author: Rosa Chun
Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in...  more »
ISBN-13: 9781119942269
ISBN-10: 1119942268
Publication Date: 8/6/2013
Pages: 224
Edition: 1
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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