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Research Traditions in Marketing (International Series in Quantitative Marketing)
Research Traditions in Marketing - International Series in Quantitative Marketing
Author: Gilles Laurent, Gary L. Lilien
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and No...  more »
ISBN-13: 9780792393887
ISBN-10: 0792393880
Publication Date: 1/31/1994
Pages: 468
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Publisher: Kluwer Academic Publishers
Book Type: Hardcover
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