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Retail Marketing Management
Retail Marketing Management
Author:
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-aut... more »
Author:
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-aut... more »
ISBN-13: 9780333485804
ISBN-10: 0333485807
Publication Date: 11/25/1988
Pages: 290
Rating: ?
ISBN-10: 0333485807
Publication Date: 11/25/1988
Pages: 290
Rating: ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
